Riyadh Metro

Passengera has been selected to provide an end-to-end connectivity and monetization solution for the futuristic metro system – everything from the design to the implementation of the modular software platform that underlies the entire ecosystem. 

Excellent digital experience while commuting and revenue generation capabilities were one of the key requirements of the project. The Passengera solution is modular, and the Riyadh project employs 3 main pillars:

• Internet and W-Fi connectivity

• Management and monitoring suite (MMS)

• Monetization platform

Our delivery included:

• Design of the communications infrastructure

• Deployment of connectivity elements in several different types of trains and metro stations

• Seamless user authentication

• Connectivity quality insight(wireless simulations, mobile connections  coverage tests, bandwidth management, …)

• Deployment of Management and Monitoring Suite (MMS) integrating and supervising in real-time all of the 1,100 installed devices

• Monetization platform to offer passengers tailored data packages and personalized ads

• CyberSecurity analysis and design concept

• Business continuity and disaster recovery study to ensure smooth, reliable and redundant infrastructure operation

The last item – monetization – helps the operator to generate additional ancillary revenue by selling advertisement space and offering customized products and services to passengers. In the Riyadh public transport concept, three primary groups of passengers are recognized – singles, families, and VIPs – that can choose whether to use free internet with ads or pay for an undisturbed experience by purchasing a premium data package.

Passengera platform is technically supported by hardware developed in collaboration with Intel and Advantech. It provides a secure and continuous connection to the Internet, an essential objective of every digital project.

Results

Riyadh metro is a perfect showcase of the near future of mobility. It is digital, effective, and builds a positive relationship with passengers, making public transport a truly attractive option. Implementing the ambitious concept into practice has been Passengera’s highest priority over the last few years.

“Passengera LLC was established in Dubai three years ago to deliver state of the art services to our customers around the Middle East and Africa. Passengera is pleased to be awarded the prestigious and unique Riyadh Metro Project's contract as it aims to deliver high-quality passenger experience to our customers. Passengera is known for its proven technology and ability to integrate the hardware of multiple manufacturers into a single functioning system, which represents one of the specifics of the Riyadh project,” says Saeed Bashirian, Managing Director of Passengera's UAE branch.

The project is one of the most prestigious transportation solutions worldwide, uniquely combining the three largest train manufacturers, Bombardier, Alstom, and Siemens, all with different sets of requirements.

The connectivity for the metro system is just the beginning, Riyadh city buses and bus stations might be also connected to the system soon, as a deployed solution is ready for it. Solution is also ready to be integrated with on board screens for further monetisation capabilities. It’s clear that Riyadh public transport will be one of a kind.