Rhaetian Railway
Launched in December 2016, the Passengera solution on the Bernina Express has demonstrated value by providing passenger demographic data to help develop targeted promotions. This proves that high-quality content yields increased viewership, leading to higher opt-in rates, deeper passenger engagement and an increase in customer satisfaction.
Before deploying Passengera, we knew little about our passengers. With Passengera on board, we now know their interests and demographic data, which we can use to better target new promotions.
Michael Kistler/ Head of Marketing Communications & E-Business, RhB